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Amazon Briefing: Why Heyday and Branded are combining to become Essor

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It’s been a tough few years for the e-commerce roll-up space.

A few years ago, aggregators flush with cash were scooping up brands left and right. But now many of the players are either consolidating or going bankrupt. Thrasio, which had raised over $3 billion in equity and debt, emerged from bankruptcy earlier this summer. The German-based Razor Group acquired Perch earlier this year. Only a few weeks ago, Blackrock is reportedly trying to auction off Seller X after the German-based aggregator allegedly stopped making loan payments.

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