Amazon Briefing: How brands are preparing for TikTok Shop’s Prime Day-like...
Brands on TikTok Shop are gearing up for a busy July as the video-sharing app looks to take on Amazon’s Prime Day, one of the largest sales events in the U.S. Starting on July 9, TikTok Shop will offer...
View ArticleAmazon Briefing: What the merger between Saks and Neiman means for Amazon
Merger talks between department chain rivals Saks Fifth Avenue and Neiman Marcus have powered the retail industry’s rumor mill for years. But when Saks parent HBC announced last week that a deal was...
View ArticleAmazon Briefing: Online sales surge to $14B during record-breaking Prime Day
Shoppers in the U.S. spent more than $14 billion online during Amazon’s 48-hour sales bonanza known as Prime Day, up 11% from a year ago, according to Adobe Analytics, as deal-hungry consumers snapped...
View ArticleAmazon Briefing: What Google’s cookie reversal means for Amazon’s ad pitch
Amazon has been shoring up its highly lucrative ad business for a post third-party cookie world for years. Now, it’s looking like the third-party cookie may be here to stay. After four years of...
View ArticleAmazon Briefing: 3 things to watch out for ahead of Amazon’s earnings
Amazon has had a strong start to 2024 so far. Last quarter, the e-commerce giant reported more than $143 billion in revenue in the first three months of the year, up 13% from the prior year. The...
View ArticleAmazon Briefing: Gen AI is taking over product listings on Amazon & sellers...
Amazon sellers are bracing for more changes — and more headaches — as the e-commerce juggernaut relies more on artificial intelligence as part of its back-end operations. On July 31, Amazon announced...
View ArticleAmazon Briefing: Amazon and other online retailers are winning more...
With the back-to-school shopping season underway, the rise of technology in classrooms is poised to give online retailers, including Amazon, a sales boost. More than one-third of back-to-school...
View ArticleAmazon Briefing: Despite its ubiquity, brands are rethinking and scaling back...
Every year brings new complexities to brands’ Amazon strategies. This week, brands and retailers came together to talk about industry trends and woes at the Modern Retail Marketing Summit. Speakers...
View ArticleAmazon Briefing: Why Temu may not become the Amazon killer it once promised...
After two years of rapid global expansion, shopping app Temu has emerged as a genuine competitor to the biggest retailers in the U.S., including Amazon. But its growth is starting to look a lot more...
View ArticleAmazon Briefing: Why Heyday and Branded are combining to become Essor
It’s been a tough few years for the e-commerce roll-up space. A few years ago, aggregators flush with cash were scooping up brands left and right. But now many of the players are either consolidating...
View Article