Amazon Briefing: Brands are reporting encouraging results from this year’s...
Early numbers suggest that Amazon’s October Prime Day drove a sales spike for some brands compared to the same time last year, as shoppers began to look for early savings going into the holidays. Phone...
View ArticleAmazon Briefing: Why the October Prime Day turned out to be a hit with CPG...
Amazon’s fall sales event drove a spike in sales for a host of food and beverage brands selling on its marketplace. On Amazon’s Prime Big Deal Days — often dubbed the second Prime Day — baking brand...
View ArticleAmazon Briefing: What sellers need to know about Amazon’s UnBoxed announcements
Amazon’s advertising business continues to grow beyond its retail media roots. On Wednesday, Amazon held its annual UnBoxed conference, in which the e-commerce giant unveils new advertising tools. This...
View ArticleAmazon Briefing: How Amazon is changing the narrative around its advertising...
“Full funnel” has been the Amazon buzzword of the year — and it’s bleeding into how the e-commerce platform is pitching itself to potential advertisers. For the last few years, the e-commerce giant has...
View ArticleAmazon Briefing: Following Style’s closure, Amazon’s apparel strategy zooms...
Last week, Amazon announced that it was closing its Style stores. While the move indicates that Amazon’s physical retail focus is zeroing in on grocery, it also sheds some light on its ever-evolving...
View ArticleAmazon Briefing: How Prime is becoming core to Amazon’s social commerce strategy
New developments over the last week showcase the competitive advantage Amazon thinks it has to win social shopping: Prime. Last week, Meta advertisements began to pop up that showcased products sold on...
View ArticleAmazon Briefing: Despite glitches, sellers report positive Black Friday...
Most Amazon brands are breathing a sigh of relief after an overall positive Black Friday/Cyber Monday weekend. For the most part, the weekend intended to kick off holiday sales was a bonanza on the...
View ArticleAmazon Briefing: The case for and against selling through 1P
There are a number of crucial decisions brand executives have to make before they get their Amazon business up and running. And one of the biggest ones is whether or not to operate as a first-party...
View ArticleAmazon Briefing: How brands are preparing for the onslaught of January returns
While many Amazon brands breathed a sigh of relief after Black Friday and Cyber Monday, another major hurdle awaits: an avalanche of returned items. Returns are nothing new, especially for a platform...
View ArticleAmazon Briefing: How brands manage the frustrations of dealing with Seller...
In February of 2023, baking brand Supernatural found that its bestselling plant-based food color product had been suspended by Amazon. The ‘best buy date’ had been inadvertently mislabelled, which...
View ArticleAmazon Briefing: 3 ways the Amazon landscape could change in 2024
Amazon made big moves this year to maintain its spot as the go-to e-commerce platform. Advertising, for example, became a major growth driver. In October, Amazon announced that its advertising revenue...
View ArticleAmazon Briefing: Confusion over 2024 strategy leaves 1P brands in a bind
Even while inflation cools, 1P brands still say that Amazon is continuing to tighten its belt as the e-commerce giant continues to raise fees with longtime wholesalers and prioritize profitability....
View ArticleAmazon Briefing: At NRF, Amazon pitches itself as an invisible retail partner
On the expo floor at NRF’s Big Show was a giant area dedicated to all things Amazon. It included Amazon Web Services, Amazon’s Buy With Prime option, Amazon’s Just Walk Out technology and much more....
View ArticleAmazon Briefing: How new U.K. buy box practices could impact the seller...
A new rule from Amazon in the U.K. hints that the e-commerce giant may be willing to make big concessions to avoid governmental scrutiny. Amazon told brands and sellers that “Eligibility for Prime and...
View ArticleAmazon Briefing: As retail media advertising becomes more robust, agencies...
The role of the Amazon agency is evolving, and it’s no longer living in its own e-commerce vacuum. A few recent agency moves highlight this shift. Digital marketing agency Acadia, is now focusing on...
View ArticleAmazon Briefing: Brands are running out of ways to combat false competitive...
Recently, Amazon informed a supplement brand that it needed to lower its price or get its buy box placement removed. The original price was $49.99, but Amazon told the brand that it believed its most...
View ArticleAmazon Briefing: Why Amazon is turning to resale to build its luxury business
Amazon is increasingly adding luxury resale to its cart. Earlier this month, Amazon partnered with the platform Hardly Ever Worn It, or HEWI, to sell pre-owned designer shoes, accessories, clothing and...
View ArticleAmazon Briefing: 3 ways Walmart is following in Amazon’s strategic footsteps
Earlier this week, Walmart announced its intention to acquire the TV maker Vizio for $2.3 billion. It’s a big but not entirely surprising move — and highlights the way Walmart has transformed its...
View ArticleAmazon Briefing: Despite hiccups, Shopify brands are warming up to Buy With...
After about six months since officially launching, Shopify’s Buy with Prime integration is seeing traction among e-commerce brands. Amazon first unveiled Buy With Prime in 2022, which allowed merchants...
View ArticleAmazon Briefing: Sellers are increasingly seeking out AI tools to edit...
When people scroll through Amazon, some of the product images they see might have already been altered by AI. More sellers are using AI tools to create lifestyle or seasonal images of their products...
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