After about six months since officially launching, Shopify’s Buy with Prime integration is seeing traction among e-commerce brands.
Amazon first unveiled Buy With Prime in 2022, which allowed merchants to make products Prime-eligible on their own website. But for months, it was unclear whether Shopify merchants could enable the Buy With Prime feature on their website, as Shopify warned merchants that the integration was against its terms of service. But in September, the two companies announced that they would join forces, and Shopify officially released an option within its app ecosystem to add Buy With Prime. Since then, a number of SMBs on Shopify’s platform have adopted Buy With Prime on their websites. They include reusable tumbler maker Corkcicle and Em Cosmetics, whose website features a dedicated Buy With Prime section.
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