Amazon Briefing: After a disastrous two years, here’s how aggregators are...
2024 has already been a rough year for e-commerce aggregators. What’s a brand to do? Only a few years ago, roll-up companies like Thrasio and Perch were the toast of the e-commerce town. They raised...
View ArticleAmazon Briefing: As competitors up their retail marketing game, Amazon...
At an industry conference of 10,000-plus people, Amazon had what some described as a muted presence on the advertising front. Shoptalk was held in Las Vegas earlier this week, with retailers, brands...
View ArticleAmazon Briefing: Brands are ‘losing their minds’ over new seller fee structures
New fees are already hitting Amazon sellers hard. Earlier this year, Amazon announced new pricing structures for sellers, which included two new fees over how brands transported their products into...
View ArticleAmazon Briefing: Why Just Walk Out wasn’t the right fit for grocery
Amazon’s grocery technology ambitions are once again in flux. Earlier this week, Amazon confirmed that its latest batch of grocery stores will not use Just Walk Out, the company’s in-store system that...
View ArticleAmazon Briefing: Amazon is selling brands on programmatic podcast ads
Amazon’s growing programmatic ambitions now include podcast ads. In an update to its DSP made earlier this year, Amazon is now selling self-service ad spots in podcast episodes. The offering was first...
View ArticleAmazon Briefing: 3 ways brands’ perceptions of Amazon have changed
The Amazon ecosystem today is vastly different from only a few years ago. Before, premium brands had very differing views on the platform. For more luxury players, the fear was that selling on Amazon...
View ArticleAmazon Briefing: Why Amazon’s smart cart pitch to grocers may be a ‘tough...
When Amazon unveiled its smart shopping carts in 2020, the self-checkout machines on wheels were just a smaller component of the e-commerce behemoth’s ambition to eradicate in-store checkout lines...
View ArticleAmazon Briefing: Amazon makes modest gains in grocery but still lags behind...
Amazon has steadily grown its grocery business over the last five years, according to a new report, but the e-commerce giant is still far from realizing its ambitions as a grocery juggernaut....
View ArticleAmazon Briefing: How new Amazon requirements could reshape the Wild West of...
Amazon is the largest supplement retailer ahead of Walmart and Target. Now, it’s cracking down on products that aren’t independently vetted, a move insiders say could be a game-changer for the...
View ArticleAmazon Briefing: With rising fees, Amazon sellers are rethinking their Prime...
Amazon third-party sellers are bracing for a tough Prime Day as a slew of higher fees imposed by the e-commerce giant eat into merchant profits, curbing their ability to offer steep discounts. Many...
View ArticleAmazon Briefing: Amazon still dominates online commerce, but Walmart shoppers...
Walmart’s e-commerce customers are outspending shoppers of rival Amazon, rusting the e-commerce behemoth’s crown as the king of online shopping, according to a new report. On average, customers spend...
View ArticleAmazon Briefing: Why locked-up merchandise in stores may be good news for...
For the past year or so, a bevy of retailers have sounded the alarm on theft in their stores. The word “shrink” — an industry term referring to the overall loss of inventory for a variety of reasons,...
View ArticleAmazon Briefing: What’s driving Amazon & Walmart’s subscription wars
As summer heats up, so are the subscription wars. Last week, Amazon announced that customers of its Prime subscription, a membership that costs $139 a year, would also get a free Grubhub+ membership....
View ArticleAmazon Briefing: As competition grows, sellers invest heavy — and early — in...
Prime Day is still a month away, but third-party sellers have been gearing up earlier than ever, testing out new tools and media channels in the process, for one of Amazon’s biggest sales events of the...
View ArticleAmazon Briefing: Why more high-end beauty brands like Estée Lauder are...
Estée Lauder’s Too Faced. L’Oréal’s Kiehl’s. DTC brand Function of Beauty. These are some of the beauty and personal care brands that have opted to open Amazon storefronts in recent weeks. They join...
View ArticleAmazon Briefing: Amazon is quietly experimenting with virtual storefronts
More virtual stores are popping up on Amazon’s online marketplace. In one brightly lit store, Amazon shoppers can browse a curated selection of coffee makers neatly arranged on shelves, including...
View ArticleAmazon Briefing: How brands are preparing for TikTok Shop’s Prime Day-like...
Brands on TikTok Shop are gearing up for a busy July as the video-sharing app looks to take on Amazon’s Prime Day, one of the largest sales events in the U.S. Starting on July 9, TikTok Shop will offer...
View ArticleAmazon Briefing: What the merger between Saks and Neiman means for Amazon
Merger talks between department chain rivals Saks Fifth Avenue and Neiman Marcus have powered the retail industry’s rumor mill for years. But when Saks parent HBC announced last week that a deal was...
View ArticleAmazon Briefing: Online sales surge to $14B during record-breaking Prime Day
Shoppers in the U.S. spent more than $14 billion online during Amazon’s 48-hour sales bonanza known as Prime Day, up 11% from a year ago, according to Adobe Analytics, as deal-hungry consumers snapped...
View ArticleAmazon Briefing: What Google’s cookie reversal means for Amazon’s ad pitch
Amazon has been shoring up its highly lucrative ad business for a post third-party cookie world for years. Now, it’s looking like the third-party cookie may be here to stay. After four years of...
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