When Amazon unveiled its smart shopping carts in 2020, the self-checkout machines on wheels were just a smaller component of the e-commerce behemoth’s ambition to eradicate in-store checkout lines using its cashierless technology Just Walk Out.
Four years later, Amazon’s smart carts — called Dash Carts — have emerged as the new face of the company’s retooled physical retail strategy. Earlier this month, Amazon said it would scale back Just Walk Out and replace it with more Dash Carts at new Amazon Fresh stores. What’s more, the tech giant will begin selling its Dash Carts to other retailers — a move that takes a page out of rival Instacart’s playbook.
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