At an industry conference of 10,000-plus people, Amazon had what some described as a muted presence on the advertising front.
Shoptalk was held in Las Vegas earlier this week, with retailers, brands and vendors descending on Las Vegas to make deals and pitch services. Unsurprisingly, one of the most prominent topics was retail media and where to invest marketing dollars. But Amazon, for its part, wasn’t actively pitching this. Its booths focused on services like Buy With Prime and various fulfillment services. Sources noted that there weren’t many ad reps at the holding meetings. And while the company’s svp of ad products and technology, Colleen Aubrey, spoke onstage, her talk focused on explaining retail media campaigns as moving up from the bottom of the funnel. For example, she advocated for a “unified” customer experience that includes streaming TV, online video and purchases driven by sponsored products, calling out Poppi soda as an example.
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