Estée Lauder’s Too Faced. L’Oréal’s Kiehl’s. DTC brand Function of Beauty. These are some of the beauty and personal care brands that have opted to open Amazon storefronts in recent weeks.
They join the e-commerce giant’s portfolio of brands that includes Lancôme, Clinique – another Estée Lauder brand – and Mario Badescu. It’s the latest evidence of Amazon’s growing dominance in the beauty industry.
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