More virtual stores are popping up on Amazon’s online marketplace.
In one brightly lit store, Amazon shoppers can browse a curated selection of coffee makers neatly arranged on shelves, including models from Cuisinart and Nespresso. A similar experience is found in a neon-colored store selling electronics. Another digital world is less of a store and more like a tour of a virtual home where shoppers can browse various home goods room by room, curated by Everything Envy, an influencer duo that also conducts livestreams on Amazon.
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