Brands on TikTok Shop are gearing up for a busy July as the video-sharing app looks to take on Amazon’s Prime Day, one of the largest sales events in the U.S.
Starting on July 9, TikTok Shop will offer discounts on thousands of apparel items, beauty products, books and decor during a summer sale dubbed “Deals for You Days.” Brands including L’Oréal Paris, Maybelline New York and Too Faced will offer exclusive deals during the event. The announcement came mere days after Amazon revealed that its annual Prime Day sale will happen on July 16 and 17 this year.
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