Shoppers in the U.S. spent more than $14 billion online during Amazon’s 48-hour sales bonanza known as Prime Day, up 11% from a year ago, according to Adobe Analytics, as deal-hungry consumers snapped up home goods and other household essentials.
Amazon has already described it as the “biggest Prime Day shopping event ever,” with shoppers buying more items over the course of the two-day period compared to last year, when customers bought more than 375 million items worldwide, according to a press release published Thursday. Amazon also said a record-breaking number of customers signed up for Prime in the three weeks leading up to Prime Day, though the company did not provide exact figures. Amazon generally doesn’t disclose sales figures for its Prime Day event.
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