Amazon has been shoring up its highly lucrative ad business for a post third-party cookie world for years. Now, it’s looking like the third-party cookie may be here to stay.
After four years of repeated delays, Google revealed on Monday that it wouldn’t get rid of third-party cookies in the Chrome browser, after all.
This is a member-exclusive article from Modern Retail. Continue reading it on modernretail.co and subscribe to continue reading content like this.