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Amazon Briefing: What’s driving Amazon & Walmart’s subscription wars

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As summer heats up, so are the subscription wars. 

Last week, Amazon announced that customers of its Prime subscription, a membership that costs $139 a year, would also get a free Grubhub+ membership. Amazon started offering Prime customers a free one-year subscription to Grubhub in 2022, which renewed automatically at $120 a year. With the expanded partnership, Amazon users get to order takeout directly on the company’s website and shopping app. For Prime customers, delivery is free on orders of $12 or more, plus other benefits.

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