Amazon’s growing programmatic ambitions now include podcast ads.
In an update to its DSP made earlier this year, Amazon is now selling self-service ad spots in podcast episodes. The offering was first offered in the U.K. last year, but has now been rolled out to the United States. It’s part of Amazon’s ever-growing list of new inventory it’s selling to advertisers to prove itself as more than just a retail media network that sells product placement ads that lead to direct conversion.
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