Amazon is the largest supplement retailer ahead of Walmart and Target. Now, it’s cracking down on products that aren’t independently vetted, a move insiders say could be a game-changer for the industry.
As of last month, Amazon now requires dietary supplements sold in its U.S. store to be verified by a third-party testing, inspection and certification organization. Amazon has approved three laboratories that brands can work with: Eurofins, UL and NSF International. Brands can still use an accredited in-house lab to vet their products, but sellers will need to submit the findings to Eurofins, UL or NSF International to get the green light from Amazon.
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