Amazon third-party sellers are bracing for a tough Prime Day as a slew of higher fees imposed by the e-commerce giant eat into merchant profits, curbing their ability to offer steep discounts.
Many third-party sellers, who make up 60% of the sales on Amazon’s online marketplace, worry they won’t be able to discount as heavily as they have in the past during this upcoming Prime Day, one of the site’s biggest promotional days of the year.
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