While many Amazon brands breathed a sigh of relief after Black Friday and Cyber Monday, another major hurdle awaits: an avalanche of returned items.
Returns are nothing new, especially for a platform like Amazon. The NRF estimates that shoppers returned 17% of the products they bought in 2022, costing retailers over $800 million. And, Amazon has long been considered one of the platforms with the highest return rates — largely due to how easy it is for Prime customers to facilitate the process. One brand previously told Modern Retail that its return rate during the holidays exceeded 15%, while the return rate on its DTC site hovered around 2%.
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