On the expo floor at NRF’s Big Show was a giant area dedicated to all things Amazon. It included Amazon Web Services, Amazon’s Buy With Prime option, Amazon’s Just Walk Out technology and much more. Largely absent, however, was mention of the e-commerce giant’s marketplace.
Indeed, as retailers, vendors and brands descended onto the Javits Center in New York City this week, it became clear that Amazon’s new pitch was on all the ways companies could work with Amazon quietly in the background.
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