A new rule from Amazon in the U.K. hints that the e-commerce giant may be willing to make big concessions to avoid governmental scrutiny.
Amazon told brands and sellers that “Eligibility for Prime and the Prime badge will not be a criterion when determining the Featured Offer.” In essence, Amazon is telling brands that they don’t need to rely on Amazon’s fulfillment services to be deemed one of the top choices for products on its marketplace. But, as with all things Amazon, there are caveats.
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