Early numbers suggest that Amazon’s October Prime Day drove a sales spike for some brands compared to the same time last year, as shoppers began to look for early savings going into the holidays.
Phone accessories brand Velvet Caviar said it saw a 25% bump in sales on Amazon at the end of Oct. 10 compared to the same time last year. Unilever’s Liquid I.V. which sells powdered electrolyte drink mixes said it saw “triple-digit growth” on Amazon at the end of the first day of Prime Big Deal Days compared to the same first-day results on last year’s Prime Day.
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