Amazon’s fall sales event drove a spike in sales for a host of food and beverage brands selling on its marketplace.
On Amazon’s Prime Big Deal Days — often dubbed the second Prime Day — baking brand Supernatural saw a roughly 5x increase in sales compared to the same date range last year. Supernatural founder Carmel Hagen told Modern Retail items like rainbow softie sprinkles and its food color variety pack clocked sales of $10,000 each day for two days in a row on October 10 and October 11 respectively. Separately, beverage brand Recess saw a 7x lift in sales during this second Prime Day compared to its average daily revenue run rate over the past few months. Additionally, mushroom-based functional energy drink Odyssey Elixir reported a 1,210% increase in sales compared to last year’s fall Prime Day.
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