New developments over the last week showcase the competitive advantage Amazon thinks it has to win social shopping: Prime.
Last week, Meta advertisements began to pop up that showcased products sold on Amazon that could then be purchased inside the Meta app if the user links their Amazon account. A similar program was discovered on Snap earlier this week. Both of these partnerships share traits with Amazon previous partnership with Pinterest — all focused on getting people browsing on social media to more easily convert without leaving the apps.
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