Most Amazon brands are breathing a sigh of relief after an overall positive Black Friday/Cyber Monday weekend.
For the most part, the weekend intended to kick off holiday sales was a bonanza on the e-commerce platform. Amazon described the Cyber Week as its “biggest ever compared to the same 11-day period ending on Cyber Monday in previous years.” Numbers from Similarweb show that Amazon web traffic grew 3% on Black Friday compared to 2022, while overall web traffic on that day declined 7%.
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