Last week, Amazon announced that it was closing its Style stores. While the move indicates that Amazon’s physical retail focus is zeroing in on grocery, it also sheds some light on its ever-evolving apparel strategy.
Amazon’s Style stores first appeared last year, during a time when the company was already trying to tweak its retail footprint. It had just closed its 4-star stores along with paring back some of its new Fresh locations. Amazon, however, was still going forward with its attempt to rethink the department store.
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