Amazon made big moves this year to maintain its spot as the go-to e-commerce platform.
Advertising, for example, became a major growth driver. In October, Amazon announced that its advertising revenue has topped $12 billion in the third quarter — thanks to big offerings like NFL on Prime — up 26% from the year before.
This is a member-exclusive article from Modern Retail. Continue reading it on modernretail.co and subscribe to continue reading content like this.