With the back-to-school shopping season underway, the rise of technology in classrooms is poised to give online retailers, including Amazon, a sales boost.
More than one-third of back-to-school shopping spend now goes to online retailers, with Amazon in particular capturing more market share, according to a new report from market research firm Numerator. E-commerce sites’ share of traditional school supply sales has swelled to 37% in 2023 from nearly 23% in 2019. Separately, in 2024, eMarketer predicts e-commerce will account for nearly 35% of back-to-school sales.
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